The only way to succeed online, whether that’s with eBay or your own website, is to somehow gain repeat sales from the same customers. Customers who have had a great user experience using your website or buying from you on eBay will return, it’s as simple as that. But just how do you get your customers to come back time and time and gain and even recommend you to their family and friends?
The simple answer is to provide great customer experience!
1) Your primary job is to make sure that you have great and simple ways that your customers can get in touch with you and you can get in touch with your customers. Publish your physical address and email address in a prominent place on your website or in your contact details. The same goes for your phone number. If you can afford a free-phone number, then get one!
Make sure you’re always prompt, polite and as helpful as you possibly can be when you make contact with your customer.
2) First class customer service involves ‘over delivering’! Over delivering has become a buzz word over the last few years and rightly so. If your customer feels that they have got more from you than they thought they ever would, then you will have over delivered.
Now when you over deliver it doesn’t have to be in terms of giving more products than the customer thought they would receive, although it can do, it could be just that you gave your time. Your customer had a problem and you went beyond your responsibilities and really helped them out. Do this for your customer and you’ll be surprised what you will do for your reputation and how far that valuable reputation will take you in terms of repeat sales.
3) Keep in touch with your customer!
These days keeping in touch with your customer is very simple. Companies such as Aweber.com are first class at giving you the tools to stay in regular touch with your customers. Place an email captcha or newsletter sign up box on your website, encourage your customers to sign up for your newsletter and you’re golden for repeat sales online. Send out special offers first via your newsletter so that your newsletter subscribers feel special and feel as though they’re getting the chance of a bargain before the general public get the offers. Make sure you’re using your newsletter to offer Christmas, Easter, Summer and Winter sales when they’re pending.
4) Make sure your pricing is competitive. The worst thing you can do is to pitch your pricing wrongly and have customers leave your site or your eBay listing because they feel they can get what you’re offering from your competitor at a cheaper price. So keep track of what your competitor is up to and do better than they’re doing.
All these points are key if you really want to make your business grown and prosper. Repeat sales online are a lifeline to many top class small and one man band websites and eBay shops, you can join that rank by putting these 4 tips into practice.
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